Thursday, January 29, 2009
Barry, this one's for you. I know how much you love the Snuggie commercials. Did you know there was an article recently in USA Today about how wildly popular the Snuggie has become? The article says, " Snuggies seem to be everywhere. See them on Facebook — nearly 250 groups, pro and con; one fan club lists 5,999 members. Fox News even spotted someone wearing a Snuggie in the crowd at President Obama's inauguration last week.The Snuggie concept is not new, nor is it the only such product on the market, but the Snuggie proves once again that an attractive price (two for $19.95, plus free book light online and on TV, about $14.99 for one in stores) and clever marketing can take you far in American retailing."
Why do you think 4 million people have ordered Snuggies? If you could create a slogan for the Snuggie, what would it be?
Posted by Courtney Humphreys at 4:05 PM